Branding

Smart Lines..This means more

Branding

Branding is at the core of everything we do. We help companies develop an identity, focus their mission and present their values and culture in a consistent and powerful way. Sometimes that means refreshing an outdated brand. Other times, we’re developing a brand from the ground up, utilizing our expertise and experience in design, marketing and strategy to support the launch of a new company or product.

A FEW BRANDS WE’VE CREATED
OUR PHILOSOPHY

Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.

Branding Applies To Your Entire Business

Our experience in brand strategy is at the center of everything we create. We’re firm believers that values and culture need to drive every aspect of a business, and that factors into all of our branding decisions.

What We Offer

BRAND STRATEGY

We work with brands to develop an overarching brand strategy with tangibles like mission, values and messaging.

NAMING

Naming a brand is a crucial first step in the branding process. We’ve worked with several startup companies such as Trapezium, Swoop, and End it Right to develop a strong brand name.

LOGO AND IDENTITY DESIGN

Our logo and identity design process is a collaborative effort led by designers and creatives. We begin by going through our discovery process. Then we take client feedback and iterate to hone in on a final logo and identity design.

MESSAGING

BRAND IMAGERY

BRAND GUIDELINES

Branding Needs to be Both Visual and Strategic

A brand is the core of all communication with your audience. A successful brand needs to convey the company’s style and personality in a way that will resonate with customers. Entrust that work to an agency with design savvy and overarching strategic vision.

 

Branding Is More Than A Logo

We explore color, voice, taglines and marketing messaging in addition to logo variations. We deliver a comprehensive digital brand guide that acts as a resource for how to use brand assets and a repository to organize the assets themselves.

Our Process


Our process is collaborative, yet focused. We have a team of designers involved in the concept phase where we explore styles and options for your new or updated brand.

 

Throughout the process, we explore specific elements or directions, explain their impact, and make recommendations on what we feel is the best direction. The result is a brand that speaks to your audience just as much as it speaks to you.